/* ============================================================
   Prime Nova Partners — design tokens
   Palette derived from the brand's own packaging:
   lavender/violet (detergent sheets), deep indigo (liquid jug),
   plus a leaf green reserved for eco claims only.
   ============================================================ */
:root {
  --ink: #241e3d;
  --ink-soft: #4d4763;
  --plum: #4a3591;
  --plum-deep: #372770;
  --lavender: #efebf7;
  --blossom: #c9bee8;
  --mist: #faf9f6;
  --white: #ffffff;
  --leaf: #2b7250;
  --leaf-soft: #e4f0e8;
  --sun: #b96a15;
  --sun-soft: #fdf0dd;
  --line: #e5e1f0;

  --font-display: "Bricolage Grotesque", "Segoe UI", sans-serif;
  --font-body: "Instrument Sans", "Segoe UI", sans-serif;

  --radius: 20px;
  --radius-lg: 32px;
  --shadow: 0 2px 6px rgba(36, 30, 61, 0.06), 0 16px 40px rgba(36, 30, 61, 0.08);
  --shadow-soft: 0 1px 3px rgba(36, 30, 61, 0.07);
  --wrap: 1160px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: 90px; }

body {
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--ink);
  background: var(--mist);
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; display: block; }

a { color: var(--plum); }

:focus-visible {
  outline: 3px solid var(--plum);
  outline-offset: 3px;
  border-radius: 4px;
}

.wrap {
  max-width: var(--wrap);
  margin-inline: auto;
  padding-inline: 24px;
}

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--ink);
  color: #fff;
  padding: 12px 20px;
  z-index: 200;
  border-radius: 0 0 12px 0;
}
.skip-link:focus { left: 0; }

/* ---------- announcement ---------- */
.announce {
  background: var(--ink);
  color: #efecf9;
  text-align: center;
  font-size: 0.875rem;
  letter-spacing: 0.02em;
  padding: 9px 16px;
}
.announce strong { color: #d9cfF5; font-weight: 600; }

/* ---------- header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 249, 246, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s ease, box-shadow 0.2s ease;
}
.site-header.scrolled {
  border-bottom-color: var(--line);
  box-shadow: var(--shadow-soft);
}
.nav-bar {
  display: flex;
  align-items: center;
  gap: 32px;
  min-height: 72px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--ink);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.25rem;
  letter-spacing: -0.01em;
  line-height: 1.1;
}
.brand svg { flex: none; }
.brand small {
  display: block;
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 0.66rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-soft);
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 4px;
  list-style: none;
  margin-left: auto;
}
.nav-links a {
  display: inline-block;
  padding: 10px 14px;
  text-decoration: none;
  color: var(--ink-soft);
  font-weight: 500;
  font-size: 0.9375rem;
  border-radius: 999px;
  transition: color 0.15s ease, background 0.15s ease;
}
.nav-links a:hover { color: var(--ink); background: var(--lavender); }
.nav-links a.nav-cta { color: #fff; background: var(--plum); }
.nav-links a.nav-cta:hover { background: var(--plum-deep); color: #fff; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 1rem;
  text-decoration: none;
  border-radius: 999px;
  padding: 14px 28px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease, transform 0.15s ease;
  min-height: 48px;
}
.btn:active { transform: scale(0.98); }
.btn-primary { background: var(--plum); color: #fff; }
.btn-primary:hover { background: var(--plum-deep); }
.btn-ghost { border-color: var(--blossom); color: var(--plum-deep); background: transparent; }
.btn-ghost:hover { border-color: var(--plum); background: var(--lavender); }
.btn-light { background: #fff; color: var(--plum-deep); }
.btn-light:hover { background: var(--lavender); }
.nav-cta { padding: 11px 22px; font-size: 0.9375rem; }

.nav-toggle {
  display: none;
  margin-left: auto;
  background: none;
  border: none;
  padding: 10px;
  cursor: pointer;
  color: var(--ink);
}

/* ---------- hero ---------- */
.hero { overflow: hidden; }
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 56px;
  align-items: center;
  padding-block: 72px 88px;
}
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--leaf);
  margin-bottom: 20px;
}
.eyebrow::before {
  content: "";
  width: 28px;
  height: 2px;
  background: var(--leaf);
  border-radius: 2px;
}
.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.75rem, 5.6vw, 4.35rem);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.025em;
  margin-bottom: 24px;
}
.hero h1 em {
  font-style: normal;
  color: var(--plum);
}
.hero-sub {
  font-size: 1.1875rem;
  color: var(--ink-soft);
  max-width: 34em;
  margin-bottom: 32px;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 36px; }
.trust-chips { display: flex; flex-wrap: wrap; gap: 10px; list-style: none; }
.trust-chips li {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--ink-soft);
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 8px 14px;
}
.trust-chips svg { color: var(--leaf); flex: none; }

.hero-media { position: relative; }
.hero-media > img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: 200px 200px var(--radius-lg) var(--radius-lg);
  box-shadow: var(--shadow);
}
.hero-card {
  position: absolute;
  left: -28px;
  bottom: 36px;
  background: #fff;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  padding: 16px 20px;
  display: flex;
  align-items: center;
  gap: 12px;
  max-width: 260px;
}
.hero-card svg { color: var(--leaf); flex: none; }
.hero-card p { font-size: 0.875rem; font-weight: 500; line-height: 1.4; }
.hero-card p span { display: block; font-weight: 700; color: var(--ink); }

/* ---------- ticker ---------- */
.ticker {
  background: var(--ink);
  color: #efecf9;
  overflow: hidden;
  padding-block: 14px;
}
.ticker-track {
  display: flex;
  gap: 48px;
  width: max-content;
  animation: ticker 32s linear infinite;
}
.ticker span {
  display: inline-flex;
  align-items: center;
  gap: 48px;
  font-family: var(--font-display);
  font-size: 0.9375rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  white-space: nowrap;
}
.ticker i {
  font-style: normal;
  color: var(--blossom);
}
@keyframes ticker {
  to { transform: translateX(-50%); }
}

/* ---------- sections ---------- */
.section { padding-block: 88px; }
.section-alt { background: #fff; }
.section-head { max-width: 640px; margin-bottom: 48px; }
.section-head.center { margin-inline: auto; text-align: center; }
.section-head.center .eyebrow { justify-content: center; }
.section-head h2 {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 3.4vw, 2.7rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.12;
  margin-bottom: 14px;
}
.section-head p { color: var(--ink-soft); font-size: 1.0625rem; }

/* ---------- products ---------- */
.product-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.product-card {
  background: var(--mist);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.product-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.product-media {
  position: relative;
  background: #fff;
  padding: 28px;
}
.product-media img {
  width: 100%;
  aspect-ratio: 1 / 1;
  object-fit: contain;
}
.badge {
  position: absolute;
  top: 14px;
  left: 14px;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: var(--sun-soft);
  color: var(--sun);
  border-radius: 999px;
  padding: 5px 12px;
}
.badge.eco { background: var(--leaf-soft); color: var(--leaf); }
.product-body {
  padding: 20px 22px 24px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  flex: 1;
}
.product-kicker {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
}
.product-body h3 {
  font-family: var(--font-display);
  font-size: 1.22rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.25;
}
.product-body h3 a { color: inherit; text-decoration: none; }
.product-body h3 a:hover { color: var(--plum); }
.product-note { font-size: 0.9rem; color: var(--ink-soft); }
.price-row {
  display: flex;
  align-items: baseline;
  gap: 10px;
  margin-top: auto;
  padding-top: 12px;
  font-variant-numeric: tabular-nums;
}
.price { font-weight: 700; font-size: 1.22rem; }
.price-was {
  color: var(--ink-soft);
  text-decoration: line-through;
  font-size: 0.95rem;
}
.product-cta { margin-top: 14px; }
.product-cta .btn { width: 100%; padding: 12px 20px; font-size: 0.9375rem; }

/* ---------- how it works ---------- */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  counter-reset: step;
}
.step {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  position: relative;
}
.step-icon {
  width: 56px;
  height: 56px;
  border-radius: 16px;
  background: var(--lavender);
  color: var(--plum);
  display: grid;
  place-items: center;
  margin-bottom: 20px;
}
.step h3 {
  font-family: var(--font-display);
  font-size: 1.28rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  margin-bottom: 8px;
}
.step p { color: var(--ink-soft); font-size: 0.98rem; }
.step::after {
  counter-increment: step;
  content: counter(step, decimal-leading-zero);
  position: absolute;
  top: 24px;
  right: 24px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--blossom);
  letter-spacing: 0.08em;
}

/* ---------- standard / guarantees ---------- */
.standard-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.standard-card {
  background: var(--lavender);
  border-radius: var(--radius);
  padding: 36px 30px;
  text-align: center;
}
.standard-card svg { color: var(--plum); margin-inline: auto; margin-bottom: 18px; display: block; }
.standard-card h3 {
  font-family: var(--font-display);
  font-size: 1.28rem;
  font-weight: 600;
  margin-bottom: 8px;
}
.standard-card p { color: var(--ink-soft); font-size: 0.98rem; }

/* ---------- wholesale ---------- */
.wholesale {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  color: #fff;
}
.wholesale img.bg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.wholesale::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(100deg, rgba(30, 24, 54, 0.88) 20%, rgba(30, 24, 54, 0.45) 70%, rgba(30, 24, 54, 0.25));
}
.wholesale-inner {
  position: relative;
  z-index: 2;
  padding: 72px 64px;
  max-width: 560px;
}
.wholesale .eyebrow { color: var(--blossom); }
.wholesale .eyebrow::before { background: var(--blossom); }
.wholesale h2 {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 3.2vw, 2.6rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.12;
  margin-bottom: 14px;
}
.wholesale p { color: #ded9ef; margin-bottom: 28px; }

/* ---------- FAQ ---------- */
.faq-list { max-width: 760px; margin-inline: auto; display: grid; gap: 14px; }
.faq-list details {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}
.faq-list summary {
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  cursor: pointer;
  padding: 20px 24px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.08rem;
  letter-spacing: -0.01em;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: "+";
  font-size: 1.5rem;
  font-weight: 400;
  color: var(--plum);
  line-height: 1;
  transition: transform 0.2s ease;
  flex: none;
}
.faq-list details[open] summary::after { transform: rotate(45deg); }
.faq-list details p {
  padding: 0 24px 22px;
  color: var(--ink-soft);
  max-width: 60ch;
}

/* ---------- contact strip ---------- */
.contact-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.contact-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
  display: flex;
  gap: 16px;
  align-items: flex-start;
}
.contact-card svg { color: var(--plum); flex: none; margin-top: 3px; }
.contact-card h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 600;
  margin-bottom: 4px;
}
.contact-card p, .contact-card a { color: var(--ink-soft); font-size: 0.97rem; text-decoration: none; }
.contact-card a:hover { color: var(--plum); text-decoration: underline; }

/* ---------- footer ---------- */
.site-footer {
  background: var(--ink);
  color: #b7b0cc;
  padding-block: 64px 32px;
  margin-top: 88px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}
.site-footer .brand { color: #fff; margin-bottom: 16px; }
.site-footer .brand small { color: #b7b0cc; }
.footer-about { font-size: 0.95rem; max-width: 40ch; }
.footer-col h3 {
  font-family: var(--font-display);
  color: #fff;
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 18px;
}
.footer-col ul { list-style: none; display: grid; gap: 10px; }
.footer-col a { color: #b7b0cc; text-decoration: none; font-size: 0.97rem; }
.footer-col a:hover { color: #fff; }
.footer-bottom {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  padding-top: 28px;
  font-size: 0.875rem;
}
.social-row { display: flex; gap: 10px; }
.social-row a {
  display: grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.08);
  color: #d9d3ea;
  transition: background 0.15s ease, color 0.15s ease;
}
.social-row a:hover { background: var(--plum); color: #fff; }

/* ---------- responsive ---------- */
@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 40px; padding-block: 48px 64px; }
  .hero-media { max-width: 480px; }
  .product-grid, .steps, .standard-grid, .contact-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .wholesale-inner { padding: 56px 40px; }
}

@media (max-width: 720px) {
  .nav-links {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 4px;
    background: var(--mist);
    border-bottom: 1px solid var(--line);
    box-shadow: var(--shadow);
    padding: 16px 24px 24px;
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-links a { padding: 14px 16px; font-size: 1.05rem; }
  .nav-links .nav-cta { margin-top: 8px; }
  .nav-toggle { display: block; }
  .section { padding-block: 64px; }
  .product-grid, .steps, .standard-grid, .contact-grid { grid-template-columns: 1fr; }
  .hero-card { left: 12px; bottom: 20px; }
  .wholesale-inner { padding: 44px 28px; }
  .footer-grid { grid-template-columns: 1fr; gap: 36px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker-track { animation: none; flex-wrap: wrap; width: auto; }
  .product-card, .btn { transition: none; }
}